KOREAN SKINCARE IN THE PRESS
If there’s a new trend in beauty, there’s a good chance it began in South Korea. The influence of the Korean beauty scene is no secret.
Why has Korea spurred such a worldwide beauty phenomenon? Because their beauty aesthetic is so differnt to ours – so focused on health, hydration and a preferred lack of pigment – as opposed to our sun-ravaged aspirations.
If you’ve not heard of Korean Beauty – WHERE HAVE YOU BEEN? It’s only the most talked about, buzzworthy beauty trend on the planet.