Klairs’ focus on simplicity is paired with an uncompromising push for the most effective skin care products that work even with the most sensitive skin types. At the core of their approach stands the promise to avoid harsh ingredients, remain strictly cruelty-free, and offer high quality for a fair price. Klairs’ products are formulated with the most effective, and necessary raw ingredients, all of which have passed the safety measures of a dermatologist research lab. As such Klairs makes sure that their products do not contain components that can irritate sensitive skin. Practically that means: No colorants, no alcohol, no parabens, no artificial fragrances.
Manefit is a true specialist, focusing only on facial sheet masks. It is one of the leading Korean producers in this area, known for their relentless focus on R&D which is proven by their numerous patented face mask technologies. All is reflected in their very selective assortment of high quality hydrogel- and sheet masks. On top Manefit is the best proof, that high quality does not have to come with an expensive price tag.
Aromatica’s brand philosophy is deeply rooted in being 100 percent pure, natural and safe – both for consumers and the environment. The brand’s holistic approach becomes apparent in their commited product development and production process. From carefully selecting and sourcing the best certified raw ingredients directly from local suppliers, over researching and developing safe cosmetics by using botanical-derived natural ingredients, all the way to manufacturing high quality products in ecocert organic and ISO-GMP-certified cosmetic production facilities. As such it comes with no surprise that Aromatica is the first-ever Korean beauty brand to earn EWG’s Skindeep Champion, an honour awarded only to toxin-free beauty brands.
Innisfree is one of the biggest natural beauty brands in Korea and is committed to use at least 70% organic ingredients in their products. Not surprisingly this has Innisfree one of the few Korean brands that uses organic ingredients certified by France’s ECOCERT organization. Originating from the famous island of Jeju, its products are formulated in a green tea lab that is located at the heart of the Island, whose native plants have been found to have specific skincare benefits that cannot be found elsewhere. The brand is also a true advocate to sustainability by using eco-friendly containers, promoting green life and eco-friendly campaigns.
Make P:rem is short for Making a Pragmatic Remedy, a name that is symbolic for the brand’s pragmatic and natural approach to skincare. The ingredient lists are kept as short as possible and unnecessary steps are left out. The design is kept simplistic and Scandinavian, making the products beautiful to look at, ergonomic, and easy to use. Make P:rem is a spectacular high quality brand whose unique take on sheet masks, that has lifted many of their products to become cult favorites.